"I assist clients with making connections essential for success. I'm often asked for strategy development and management of key objectives to propel outcomes that lead to positive experiences for consumers and businesses. I offer consulting for brand guidance, tactical resources and the support needed to deliver effective communication, marketing, advertising and promotional initiatives that advance consumer connections to helpful products, services and information. With more than ten years working as a marketing strategist and program management consultant my experience spans a variety of industries. I provide clients the value of critical expertise and the relationships that I've built along the way. I look forward to aligning proficiencies that can meet your objectives too. Let's connect and determine how we might work together to benefit your goals."
Ask Lita, LLC is parent to Business People Connection LLC, dba The Positive Network Company. Owner and Founder, Lita Williams is known for assisting businesses, entrepreneurs and professionals with accomplishing brand and image objectives.
Lita Williams, at the helm of Ask Lita,LLC which includes, Business People Connection, LLC, dba The Positive Network Company, Scoop and Share Business and Consumer Lifestyle Publications, di Accento Resources, Mindlert Promotions and affiliated .com properties, Lita continues to assist clients with making the connections essential for success. Providing guidance, resources and support, Lita ensures customized assistance for clients to achieve communications, marketing, advertising and promotion objectives.
In 2020, Lita took on a short-term localization project at Nike Corporation. The work required data analysis, digital publishing content management and brand marketing skills. The project scope included senior leadership consulting to ensure effective and data-driven Spanish language localization for Nike.com and Nike App North America. Key objectives were accomplished by employing operational management, overseeing and assessing current processes, evaluating and updating related programs, including Omniture and Tableau dashboards, resulting in the foundation required to roadmap and align functional areas, analysis, budget forecasts and an improved engagement strategy needed for expansion. Daily collaboration employed Zoom, Slack and email communication with Nike Global teams and Spanish market strategy leads in NY and California.
2014 - 2019, Lita developed operational processes, managed global production team output and ensured brand integrity at Intel Corporation for its Digital Marketing Media and Communications team efforts in B2C new product launch, influencer and partner programs and in optimizing website content for improved end-user experience. Project management and collaboration for the long-term engagement required great flexibility to provide support within varied time zones. The scope included leveraging Adobe Experience Manager, Google Analytics, Target Mailer and Social Media Platforms to secure digital publishing deliverables from creative agencies and culturally diverse teams working virtually across the globe.
Helping entrepreneurs and professionals:
Ongoing, Lita assists entrepreneurs and professionals in varied industries with image and branding. Recent projects include brand development for plant-based food preparation, health and wellness entrepreneurs, real estate and home matters. Lita assists as a strategy consultant and coach to develop communications for speech writing, and direct verbal presentations as well as overall appearance.
People ask Lita about helpful products, services and information. Lita responds as an advocate for consumer-friendly processes that work to connect positive experiences for both businesses and consumers.
All client services are provided confidentially.
Client lists are not made available.
to know more ...
... about how Lita works on behalf of businesses, entrepreneurs, professionals and consumers.
“Lita is genuinely passionate about helping small business owners. To that end, she provides free marketing tools to help them find new customers. She's also super supportive of their businesses, and I know I can count her among those that support what I do with my company.”
Susan Payton, President, Egg Marketing & Communications
"I am pleased to share that Lita has consistently presented herself to be a well-rounded, articulate professional who has always shown genuine enthusiasm, passion, loyalty, and integrity in her business endeavors and relationships."
Starzette Grate, VP Sr Operations Manager, Certus Bank
TO HELP YOUR
BRAND SHOW UP
"Business People Connection is a welcome to business as it should be. Focused, professional, and visionary, Lita Williams delivers what she says, on schedule. Lita has put us on a path that we can believe and follow, she has shown us what success looks, feels and acts like.
We know clearly what lies ahead - thank you Lita!"
Steven Bailey, Naturopathic Physician
“Lita Williams is a wonderful, skillful and amazing person. I met Lita early in 2013 and she and I connected immediately, it was her compassion and relationship oriented approach to life that made me feel heard. This is essential for me in having a business advisor.
Having a background as a professional broadcaster, I was very impressed with the result of our interview. Usually a business founder has a specific skill or profession and launches out on their own as an entrepreneur. Most have little knowledge or expertise in marketing or running a business. Often it is a learn as you go and then it is “OJT” on the job training. “Some eight of ten new businesses fail in the first three years.” say Forbes Magazine 11/13/2012. For greater success in scaling the highest height on earth, it’s best to have a “Sherpa”. Lita can guide you up the rock and treacherous path.”
Marvin Brock, President, Qi Center