"I assist clients with making connections essential for success. I'm often asked for strategy development and operational process management to propel outcomes that can lead to positive experiences for consumers and businesses.
I offer marketing consulting and advertising publishing, with the guidance, resources and support that diverse businesses, entrepreneurs and professionals need for delivering effective communication and brand promotion to connect consumers with solutions.
Leveraging more than ten years of experience as a marketing consultant and brand manager, my experience spans a variety of industries and provides clients with critical expertise and the relationships that I've built along the way.
Let's connect about your objectives."
Publishing by Lita is a division of Ask Lita, LLC / The Positive Network Company. Owner and Founder, Lita Williams is known for aligning consumers, businesses, entrepreneurs and professionals with valued connections. Inquire to learn more.
Lita Williams, at the helm of Ask Lita, LLC which includes, copyrights for Business People Connection Directory, di Accento Resources, Mindlert Promotions and trademark Scoop and Share Business and Consumer Lifestyle Publications, Lita continues to assist clients with making the connections essential for success. Providing publishing by Lita with aligned guidance, resources and support, Lita provides flagship services, alongwith customized assistance for both consumers and businesses.
Connecting businesses, entrepreneurs and professionals:
Ask Lita Talk Radio
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In 2020, Lita took on a short-term localization project at Nike Corporation. The work required data analysis, digital publishing content management and brand marketing skills. The project scope included senior leadership consulting to ensure effective and data-driven Spanish language localization for Nike.com and Nike App North America. Key objectives were accomplished by employing operational management, overseeing and assessing current processes, evaluating and updating related programs, including Omniture and Tableau dashboards, resulting in the foundation required to roadmap and align functional areas, analysis, budget forecasts and an improved engagement strategy needed for expansion. Daily collaboration employed Zoom, Slack and email communication with Nike Global teams and Spanish market strategy leads in NY and California.
2014 - 2022, Lita worked to support Intel Corp., developing operational processes, managing global production team output and ensuring brand integrity for its Digital Marketing Media and Communication efforts for both B2C and B2B campaigns, including new product launch, influencer and partner programs, website optimization, and improving end-user navigational experience. Through project management and collaborative marketing strategy consulting, Lita provides the long-term engagement required with great flexibility to provide the support required within varied time zones. The scope of work includes leveraging Adobe Experience Manager, Google Analytics, Target Mailer, CMS and Social Media Platforms to secure digital publishing deliverables, and brand alignment utilizing creative agencies and culturally diverse teams, virtually across the globe.
Helping entrepreneurs and professionals:
Ongoing, Lita assists entrepreneurs and professionals in varied industries with image and branding. Recent projects include brand development for plant-based food preparation, health and wellness entrepreneurs, real estate and home matters. Lita assists as a strategy consultant and coach to develop communications for speech writing, and direct verbal presentations as well as overall appearance.
People ask Lita about helpful products, services and information. Lita responds as an advocate for consumer-friendly processes that work to connect positive experiences for both businesses and consumers.
All client services are provided confidentially.
“Lita is genuinely passionate about helping small business owners. To that end, she provides free marketing tools to help them find new customers. She's also super supportive of their businesses, and I know I can count her among those that support what I do with my company.”
Susan Payton, President, Egg Marketing & Communications
"I am pleased to share that Lita has consistently presented herself to be a well-rounded, articulate professional who has always shown genuine enthusiasm, passion, loyalty, and integrity in her business endeavors and relationships."
Starzette Grate, VP Sr Operations Manager, Certus Bank
TO HELP YOUR
BRAND SHOW UP
"Business People Connection is a welcome to business as it should be. Focused, professional, and visionary, Lita Williams delivers what she says, on schedule. Lita has put us on a path that we can believe and follow, she has shown us what success looks, feels and acts like.
We know clearly what lies ahead - thank you Lita!"
Steven Bailey, Naturopathic Physician
“Lita Williams is a wonderful, skillful and amazing person. I met Lita early in 2013 and she and I connected immediately, it was her compassion and relationship oriented approach to life that made me feel heard. This is essential for me in having a business advisor.
Having a background as a professional broadcaster, I was very impressed with the result of our interview. Usually a business founder has a specific skill or profession and launches out on their own as an entrepreneur. Most have little knowledge or expertise in marketing or running a business. Often it is a learn as you go and then it is “OJT” on the job training. “Some eight of ten new businesses fail in the first three years.” say Forbes Magazine 11/13/2012. For greater success in scaling the highest height on earth, it’s best to have a “Sherpa”. Lita can guide you up the rock and treacherous path.”
Marvin Brock, President, Qi Center